Today, the World Tour of the Original Cup of the World Cup, sponsored by Coca-Cola, kicked off in a major event in the Emirate of Dubai, the first stop of the tour, where two winners of the Spanish championship, Iker Casillas and Brazilian Ricardo Kaka, met to send together the Gold Cup on its journey around the world, before the start of the Qatar World Cup 2022. late this year.
“The Coca-Cola Company is delighted to present the Championship trophy to global fans ready to cheer on their teams,” said Brad Ross, Vice President of Marketing and Global Partnerships for Sports and Leisure, The Coca-Cola Company. “The real magic of the World Cup is that fans believe in their teams and express their passion for the game.”
Coca-Cola invites fans, starting today, to seize the once-in-a-lifetime opportunity to witness the game’s most famous icon and experience the true magic of the World Cup, the world’s largest and most exciting sporting event.
The original World Cup Trophy, sponsored by Coca-Cola, will land in 51 countries and territories, bringing Coca-Cola and the International Football Association (FIFA) closer to achieving their goal of visiting all 211 member associations by 2030. The World Cup Tour will include, for the first time ever, Visit the countries of the 32 officially qualified teams to participate in the World Cup, providing consumers with unparalleled experiences.
On his part, Mr. Romy Gaye, Business Director of FIFA, said: “The World Cup is one of the most prominent and important symbols in the world of sport, and the tour is a great opportunity to highlight the fans of the game around the world, and then travel to the world. With the hospitality and generosity of Qatar, highlighting our commitment to making football more global while fulfilling the dreams of our fans and bringing the joys and excitement of the World Cup to their doorstep with Coca-Cola, with whom we have a long-term partnership.”
Both Casillas and Kaka shared their passion for the game in the first event of the Cup Tour that kicked off from Dubai, and Kaka said on the occasion: “It is a great honor for me to be part of the first leg of the original World Cup Tour sponsored by Coca-Cola. I was 20 years old when I first participated As a player in the World Cup, and the beautiful memories still accompany me as if they happened yesterday, my participation in the tournament was a dream that became a reality.”
While Iker Casillas said: “The highlight of my sporting career was lifting this cup in 2010, when I was captain of the Spain national team, and it would be great if someone else in Qatar lifted it at the end of this year to feel what I felt years ago. I am very proud to join. Here’s the day the original Cup World Tour begins to visit fans around the world.”
With the World Cup watched by billions of people around the world, FIFA is committed to providing additional opportunities to make a broader positive social and environmental impact, as well as setting new standards in providing sports programs that focus on inspiring fans around the world, such as the original Cup Tour sponsored by Coca-Cola. .
The World Cup Tour sponsored by Coca-Cola aims to support the development of sustainability efforts at all stations included in the World Tour, and for the first time, Coca-Cola will lead digital consumer interactions, which will reduce waste at each station of the Cup Tour, as well as reduce water and energy consumption. materials and other resources.
The partnership relationship between Coca-Cola and FIFA dates back to 1976, and the company has been the official sponsor of the World Cup since 1978. Its ads have appeared in all stadiums that have hosted World Cup matches since 1950, and it has been a long-time supporter of football at all levels.
What is the “Haya” fan card for the FIFA World Cup Qatar 2022
Once they have paid for their tickets, fans will be able to search for a place to stay and apply for the “Haya” fan card, which at the same time represents an entry permit for fans coming to Qatar to attend the tournament matches.
All fans, regardless of whether they are based in Qatar or outside Qatar, need to have a “Haya” card along with their match ticket; To be allowed into the stadium. To explore accommodation options and for more information about the Haya Card; Please visit Qatar2022.qa.
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