Lucid Motors

Europe is an ideal market for electric car manufacturers, and Lucid Motors has seized this opportunity by announcing ambitious plans to conquer the European market.

And Lucid – headquartered in California – announced its plans to expand outside the United States of America by opening its first European exhibition in Munich, Germany, on May 13.

In addition, the company expects to open other showrooms and service centers this year in Germany, the Netherlands, Norway and Switzerland, and to expand in major markets within the European continent in the coming years, taking advantage of the increased demand for electric cars.

Lucid in European markets

After the successful launch of the Lucid Air Dream Edition R and Lucid Air Dream Edition B in North America, the Tesla competitor said it will offer its vehicles in limited numbers to customers in Europe to celebrate the launch of the Lucid Air and highlight its vision for developing luxury electric vehicles. .

Lucid Motors
Lucid Motors showroom in Munich – photo from the company’s website

Deliveries are scheduled to begin by the end of this year, and the company will announce prices and delivery times for its Lucid Air Pure, Air Touring and Air Grand Touring vehicles for European markets later this year.

However, the company expects prices for the Lucid Air Pure model to start at 100,000 euros ($105,412) in Germany and the Netherlands, according to a company statement posted on its website.

The company added that the prices of the “Lucid Air Dream Edition R” and “Lucid Air Dream Edition B” models will start from approximately 218,000 euros, or approximately $230,000.

It explained that it is currently accepting reservations from its European customers in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Monaco, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom, with a fully refundable reservation starting at 300 euros.

  Lucid Motors
Lucid Motors showroom in Munich – photo from the company’s website

The choice fell on these markets in particular due to a combination of factors; Among them are the availability of charging infrastructure, market acceptance and size.

Lucid Motors also plans to conquer more European markets in the future, constructing showrooms in major European cities, as well as designing right-wheel drive models for the UK.

Spread around the world

Earlier, Lucid Motors CEO Peter Rawlinson said that the company is looking to reach Europe and the Middle East by the end of 2022.

He indicated that Lucid intends to conquer the Chinese market after that, by 2023.

Germany appears to be the most important market for the auto industry, with Lucid choosing to open its first European showroom in Munich.

Like other competitors, Lucid announced that it will raise the prices of most of its vehicles starting next June, due to the low and high cost of raw materials.

The company will adjust the prices of most Lucid Air models, by up to 13%.

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