“Boutique Group” .. Operation and development of historical and cultural palaces - Saudi News

The Crown Prince, Deputy Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Board of Directors of the Public Investment Fund, Prince Muhammad bin Salman bin Abdulaziz, announced the launch of the “Boutique Group”, which aims to develop, manage and operate a series of famous historical and cultural palaces in the Kingdom and turn them into hotels. An ultra-luxury boutique, to revive the vibrant national heritage with the authentic culture of the Kingdom, and to provide an exceptional and unique hospitality experience.

In cooperation with the private sector, the first phase of the project aims to develop three historical destinations: Al Hamra Palace in Jeddah, which will include 77 rooms, including 33 luxury suites and 44 luxury villas, and Tuwaiq Palace in Riyadh, which will include 96 rooms, including 40 luxury suites and 56 luxury villas, in addition to the palace Al Ahmar in Riyadh, which will contain 71 rooms including 46 luxury suites and 25 luxury guestrooms.

The Boutique Group will blend the authenticity of the cultural and heritage values ​​of the Kingdom with the modern lifestyle, to provide an exclusive hospitality experience that enriches the ultra-luxury hospitality sector in the Kingdom, thus contributing to the development of the local economy.

The company will provide many prestigious options for the finest international restaurants, provide an atmosphere for relaxation in the latest recreation centers, and other exclusive and special services for each guest.

On this occasion, the Governor of the Public Investment Fund, Yasser Al-Rumayyan, said: “The Crown Prince’s launch of the “Boutique Group” confirms the role of the Public Investment Fund in developing promising sectors in the Kingdom, and contributing to achieving the fund’s objectives to diversify the Saudi economy.”

He added, “The launch of the group will contribute to diversifying tourism opportunities in the Saudi market, and enhance the Kingdom’s position regionally and internationally as a leading tourism and cultural destination in line with the objectives of the Kingdom’s Vision 2030.”

The group has identified 5 main goals that it seeks to achieve, namely: developing a series of historical and cultural palaces in the Kingdom, and transforming them into ultra-luxury boutique hotels, diversifying tourism opportunities in the Saudi market, contributing to the development of the local economy, strengthening the Kingdom’s position regionally as a leading tourist and cultural destination, and maintaining On the authenticity of the heritage values ​​of the Kingdom. Tourism Minister Ahmed Al-Khatib expressed his happiness after Prince Mohammed bin Salman bin Abdulaziz launched a boutique group, which aims to develop, manage and operate a series of famous historical and cultural palaces in the Kingdom and turn them into boutique hotels. The Minister of Tourism said: “I am pleased with the decision of the Crown Prince, may God protect him, and his continuous support for the Saudi tourism system.” He added: “Through this distinguished project, it appears that we benefit from the landmarks of our urban heritage in increasing the tourism and cultural attractiveness of the Kingdom globally and locally, and in diversifying the Saudi economy.” In cooperation with the private sector, the first phase of the project aims to develop three historical destinations, and the company will provide many prestigious options for the finest international restaurants, and provide an atmosphere for relaxation in the latest recreation centers, and other exclusive and special services for each guest.

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